LG China change to take OLED TV to turn

    
LG Electronicscar dvr 27 years of service of members of the LG Group's core leadership, the original cause of global white Managing Director Fuminori caution of this part from January 1, 2013, and served as President and CEO of greater China, overall responsibility for the LG Electronics in mainland China, Hong Kong of China sales, marketing and service operations. On January 2, using a new LG OLED TV display technology in Korea come first, body thickness is only 4 mm, thinner than Apple's iPad. LG claims that the move is designed to prevent the unfavourable situation in the global market downturn.

"OLED TV again in the field of technical change, LG is the world's first commercial brand of it, in 2013, LG will bring this innovative product into China as soon as possible. "Recently, Fuminori carefully in Beijing the China business said in a newspaper interview.

It is clear that LG is want to OLED TVs in the world market hit a turnaround.

Sunshine strategy

Information from LG display, the new CEO Fuminori caution in LG Electronics for nearly 27 years, he served as Executive Vice President and CEO of LG electronic appliance company, and LG India General Manager positions such as General Manager of overseas business, LG life systems. Presidency of LG Electronics India during the branch General Manager, Fuminori carefully promoted India export market became the LG Global Operations Center, LG India regional performance continues to rise.

Officially a month before taking office,vehicle dvr Fuminori caution has visited China three times. "This period I and LG Electronics executives and colleagues in China have deep dialogue, and hear from them a lot of LG in China's development and China market, cultural identity information. I believe that listening to itself is a very important process I information to be passed to me by colleagues of different synthetic judgment, to better address the LG in China's development. "Self Fuminori said.

Fuminori said caution, for some time in China's focus is to brand enhancement of LG Electronics China consumer brand of love and respect. In addition, a consumer-oriented service policy is also an important position in the market, the future will be more LG store. This regard conducive to showcasing LG categories of products, easy for consumers to experience marketing, on the other handvehicle dvr can further expand channels.

Channels, LG's strategy is to tilt the resources to the core store in the past, LG in the future will be working closely with local power customers, as stores that open up the market. Not only in key strategic cities, and small and medium urban and rural distributors to maintain relations of strategic cooperation, improve circulation coverage.

In the area of electronic commerce, Fuminori caution that "examples of advanced countries in Europe and America, the line as a basis for comparison of success rates high. ”

Industry breaking

Global intelligence on TV and fierce competition in the mobile phone market penetration, IT fields and part of the enterprise to the television, mobile phone market, makes high-end color TVs and mobile phone market in the world this year of the competition will be fierce. LG TV and mobile phone car dvr business is faced with a difficult transition.

Problem for LG mobile phone operations in China before layoffs, Fuminori frankly with caution, as LG mobile phones from the transition to a smart phone market some late, so for now "is going through a difficult period," "but a huge market like China, LG will not easily give up." Fuminori made it clear that caution, China is the most important strategic areas of LG mobile phones business development, strategic choices for the future--to abandon the low-end, continue to compete for market share in the high-end market.

2013 is the LG 4G mobile phone products launched in China in the first year, LG Electronics has the largest number of LTE patents on technologies in the global marketplace. LG cell phone plans to launch LTE strategy models in the Chinese market this year, through successful experiences in the field of LTE, strengthen cooperation with operators and distributors, preparing for a return to the mobile market.

The first half of 2012, LG TV due to factors such as downsizing, changes in the circulation of the poor performance of the market. LG OLED TV in the TV market does have a trump card. OLED technology TV than the current LCD TVs using less power, but alsocar dvr to display more lifelike images, but its cost is more expensive than ordinary LCD TVs more than 1 time.

The industry generally believe that, currently affecting OLED promotion price is the biggest obstacle. The industry believes that, price cut by one-third even at least half of the OLED TV, helps market started.